Finally Apple Unveils The New IPhone & Smartwatch

On Tuesday, Apple is widely expected to introduce its next iPhone during a press event at the Steve Jobs theater on its newly-opened spaceship campus in Cupertino.
2:00 p.m.: The speakers are 25% louder than iPhone 7, and include deeper bass. The A11 Bionic chip which is 30% faster than the A10 chip in the iPhone 7.


Apple CEO Tim Cook shows new Apple Watch products at the Steve Jobs Theater on the new Apple campus on Sept. 12, 2017, in Cupertino
1:58 p.m.: It's confirmed: the iPhone 8 is real. So is the iPhone 8 Plus. Phil Schiller appears. It's available in silver, space grey and gold finish.

1:56 p.m.: Cook breaks down all the ways iPhone has revolutionized technology, from Siri and Touch ID, to the impact of a pocket-sized camera in documenting our lives. Cook promises "huge" iPhone news.

1:55 p.m.: Cook is back. It's iPhone time. Hard to believe it's already 10 years since the first.
1:54 p.m.: The Apple TV 4K starts at $179, with a second model featuring more storage selling for $199. Its available September 22, with preorders beginning Sept. 15.
1:52 p.m.: The game is exclusive on Apple TV, iPad and iPhone this winter. 
1:50 p.m.: Jenova Chen, head of thatgamecompany, debuts the Apple TV game Sky. Owners of PlayStation video game consoles are familiar with his work on games like Flower and Journey.
1:47 p.m.: Live sports is also coming to Apple TV 4K. Cue said if your favorite team is about to play, it will appear first in the "Up Next" feature. Live news is also coming to the new box. 
1:45 p.m.: Cue said Apple worked with major Hollywood studios to move their 4K movies on to iTunes. If you bought a HD video on iTunes, they will get a 4K upgrade at no charge.


1:42 p.m.: Eddy Cue appears to talk 4K. Cue claims the device will deliver the best picture quality ever. The user interface has been tweaked, too, to look better in 4K. They demonstrate the video quality with a clip from Spider-Man Homecoming.
1:40 p.m.: Cook is back, moving to Apple TV. He unveils Apple TV 4K, a version of the set-top box which will include support for 4K video resolutions. 
1:36 p.m.: Hermes and Nike continue to work with Apple on models of the Watch. The cellular version will start at $399, while a non-cellular version starts at $329. It will be available at all four U.S. carriers on September 22, with pre-orders opening Sept. 15. Apple will continue to sell Series 1, starting at $249.
1:34 p.m.: A demo of two Watches engaged in a phone call goes really smoothly. Curious how independent the Watch will operate from your iPhone. For example, can it have its own number? 

1:32 p.m.: Because of the Series 3's new processor, Siri will talk on Apple Watch for the first time. The Watch will also support tracking for activities like stair climbing or involving higher elevations. The device includes an integrated SIM card and screen that doubles as an antenna. And the Watch remains the same size as Series 2. 
1:29 p.m.: The Apple Watch, Series 3, is a big deal. It has cellular, which means you don't need your iPhone any more to tether. Most of the apps such as Maps will work with the cellular connection, and users will be able to stream music through a cellular connection.
1:27 p.m.: The new Watch operating system will be available to owners on September 19. Meanwhile, here comes "the next generation of Apple Watch."
1:25 p.m.: The heart rate app will add more information such as recovery heart rate and resting heart rate. The app will also offer a better view of your heart rate through the day. Apple will also notify the user if you have an elevated heart rate and you don't appear to be active. The Watch will also feature Apple Heart Study, a tool taking data from the Watch to analyze irregular rhythms in your heartbeat. The first phase will arrive later this year.

1:24 p.m.: New features coming to Watch include auto sets for swimmers, and the ability to sync the Watch with fitness machines. 
1:23 p.m.: A video features personal stories from Watch owners who show how the device has benefitted them, including a father whose daughter has Type 1 diabetes, and a man who was in a car accident and used the Watch's SOS feature.
1:20 p.m.: Cook says Apple Watch is now the top watch in the world. The customer satisfaction rating is 97%. Cook says people write to Apple all the time about how the watch helps them lead healthier lives.
1:18 p.m.: Cook is back to talk products, starting with Apple Watch. Cook says since the launch of the Series 2, Apple Watch has experienced "phenomenal growth."

1:16 p.m.: Ahrendts says feedback so far has been "fantastic." More town squares will open in top cities around the world. Stores in New York, Paris, Milan will receive big upgrades. Also, a new flagship store will open in Chicago on October 20.
1:14 p.m.: Ahrendts breaks down key features at their stores, including Today at Apple, to help frame experiences available at retail outlets. 
1:12 p.m.: Ahrendts said Apple looks at their stores more as town squares where people can connect. She also considers Apple's stores like a large product. 
1:10 p.m.: The campus will also include a new Apple Store. Angela Ahrendts, who runs Apple's retail experience, is up next to discuss retail.

1:08 p.m.: Cook says Apple will start moving into Apple Park, the tech giant's new campus, later this year. The first phase is the debut of The Steve Jobs Theater. "It's open, transparent -- it brings the outside in," said Cook. 
1:07 p.m.: Cook takes a moment to recognize victims of Hurricane Harvey in Texas and Hurricane Irma in the Caribbean and Florida. "You are in our hearts. We send you the strength. You are in our prayers."
1:05 p.m.: Cook shares a powerful tribute to Jobs, praising his spirit and work at building Apple. "Steve was a genius, and one of the many ways he showed that was the uncanny ability to unlock the talent of everybody he worked with."
1:03 p.m.: "I love hearing his voice," said Cook, who sounded choked up when introducing the theater. "Steve meant so much to me and so much to all of us. There's not a day that goes by that we don't think about him."

1:00 p.m.: Here comes a touching tribute to the Steve Jobs Theater, with narration from Jobs himself. "We need to be true to who we are, and remember who's really important to us," said Jobs. The lights go up, and Tim Cook takes the stage. 
12:58 p.m. ET: We start early with a peek inside Apple's spaceship campus, to the Beatles All You Need Is Love. It's a beautiful campus. Also, huge. Remember, this is the first event at the new Steve Jobs Theater.

ORIGINAL STORY
Reports suggest Apple will unveil three versions of its flagship smartphone: two upgrades to the iPhone 7 and 7 Plus, and a third high-end model costing $1,000.
iPhone 8: We round up the rumors
Among some of the next iPhone's big changes: the removal of a physical home button, wireless charging, improved cameras for handling augmented reality apps and facial recognition.

This year's event is a big one for Apple. This year marks the 10th anniversary of the iPhone, which is why we're likely getting three models of the smartphone this year.