Sean 'Diddy' Combs Changes Name, Again. Now Wants You To Call Him 'Brother Love' (See Video)

Sean Combs, who has gone through a whole catalogue of monikers has a new one, again. Puff Daddy now wants you to call him "Brother Love" or just "Love."

The rapper turned entrepreneur revealed this on a video celebrating his 48th birthday and said he would not be answering to any of his other monikers like "Puffy," "Diddy," or "Puff Daddy." again.

"Brother Love" said: "I have some very serious, serious news. I've been praying on this...I know It's risky because it could come off a s corny to some people...I decided to change my name again. I'm just not who I am before. I'm something different. So my new name is Love, a.k.a. Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers but Love or Brother Love." 

Sean Combs first changed his name in 2001 when he dropped "Puff Daddy" for "P. Diddy" and said it was the name the late B.I.G gave him before he died. But in 2014, he changed back to his original name.

The Hip-Hop Mogul and Ciroc owner is the only African American in Forbes 100 Greatest Living Business Minds' list. 

See the video below.